1. A lead magnet that your target audience wants:

The most compelling lead magnet is usually money off of something. If you can offer a discount, and if someone is thinking of making a purchase, they are very likely to sign up to your mailing list in order to get the discount and make the purchase.

If your product/service is one that people might need more nurturing before they purchase, then think about how you can demonstrate the value of your product /service.

Some of my clients have lead magnets like meditation recordings, a calendar full of awareness days for planning social media, a free webinar recording where they share their knowledge; all of these things show their audience the kind of support they will be getting if they choose to work with my clients. And they are also really helpful just on their own.

2. A form where people can sign up to your lead magnet:

If you have a website, create this form on your website. You don’t want to send people from your website to a landing page.

If someone visits your website, you want them to stay there as long as possible, so don’t send them somewhere else.

If you don’t have a website, you can set this up using an email marketing service like Mailerlite. (They offer you 10 pages on their free account)

3. A thank you page or message confirming that the contact
has been added on submission of your form:

You may also include some next steps for the subscriber; advise them to add your email address to their contacts so your messages don’t end up in their dreaded Spam folder.

You could also direct them to some further reading on your website, maybe some relevant blog posts or videos.

You could even show them some of the products you have on offer; this is a great idea if your lead magnet is a discount on a purchase.

4. A link from your form to the correct audience in your
email marketing software and appropriate tags:

This means you will be able to track who has signed up for your lead magnet.

5. An email marketing system to deliver your lead magnet:

This could be a doc by email, a link to an audio. Whatever it is, you need to send it to the person who has signed up for it. 

Mailerlite’s free account will allow you to do this for up to 500 subscribers so it’s a great option for when you are just starting out.

6. An automation to deliver the rest of your nurture sequence:

A 5 email sequence with a day or two between emails is a good number to start off with, but this will depend on your target audience and the product/service that you are looking to sell.

I would recommend starting with a 5 email sequence, and perhaps expanding it once you can see how those emails perform.

7. To know how to track how many people are opening
and clicking on your emails:

You can set up automations to add tags to people who always click emails, or never open emails so you can easily see who your most and least engaged subscribers are. 

You can use this information to see who clicked on your sales page but didn’t make a purchase, so you can send them a personalised email offering to answer any questions they may have about your offer.